While still images do most of the heavy lifting in the marketing of your home, there are other ways you can entice people to come and look at your property. With most people carrying a smartphone so why not give them a more feature-rich and interactive experience of your home? There’s only so much swiping through photos a person can take. Why not go immersive instead and really get inside the space in 3D? I’m talking about virtual tours of course, which have been around for 20 years, and are now easier to create and use than ever before. Gone are the spin-of-death scenarios with older style tours (they still exist but are rarely seen in the wild) and instead we get a zoom from room to room with a pleasant viewing experience.
One of the best tours out there is provided by Matterport. They have an intuitive interface and have a couple of unique features that will suit home-buyers. One of these is the “measure” function, whereby viewers can click two points on the tour (usually the width of a wall) and get an accurate measurement. This lets you know if that piece of furniture will fit in the space you are looking at without having to even visit the property.
Other features include:
dollhouse view (unique to Matterport)
topdown floorplan view with room labels
VR viewing (using VR goggles)
a highlights reel of images so you can jump to any room
accurate measurement using on-screen ruler
fullscreen button
The tour has agency branding plus agent details for ease of contact directly from the tour. It also provides additional content for your agent to share in a multitude of ways. This includes:
HD images (taken from the tour)
Mattertags which can be used to highlight specific features of your home
a short intro video for marketing
Here is a Matterport tour we created for Templeton Robinson who were marketing a great apartment for sale in The Boat apartment building. It sold about a week later.
The Boat apartment, Belfast - click image for Matterport 3D tour
Or this house in Victoria Road which was for sale by Zenith Residential (now sold - was a lovely place). You can really get a good idea of what the place would be like to live in, especially if you are viewing on a big monitor or using a VR headset.
Victoria Road, Belfast - click image for Matterport 3D tour
So if you are looking for an edge when it comes to marketing and reaching more people online, then have a think about getting a virtual tour for your home.
If you are an agency looking for a competitive edge, then feel free to contact us to discuss a package deal of photos/floorplan/Matterport. Call Gary for more details 07414886678 or email gquigg@mac.com.
